The content marketing industry is expected to grow to $600 billion by 2024, as a result of the rapid evolution of online marketing strategies.
For entrepreneurs asking Google “how to grow my business online,” what does this mean?
To put it another way, there has never been a more ideal time to launch or expand your online business to such dizzying heights.
Obviously, the key is skill.
Though not easy, it can be made relatively straightforward with the right approach.
Most entrepreneurs who are motivated by a desire to follow their passions and build successful businesses that allow them more personal time already know that there are no legitimate “get rich quick” schemes.
Mastering the grand strategy of what it takes to run a profitable and sustainable business takes time, determination, and focus.
Now is the time to ensure that your content, website, and online business are all as professional and well-thought-out as they can be.
I’ve not only been keeping tabs on the latest content trends, but also putting together a team of 80+ writers to assist 5,000+ clients in expanding their online presence, all while selling the company for seven figures. There, I was able to see firsthand what does and does not work.
Let’s delve into the essential tactics for expanding your online business (like wildfire). 🔥 I’m hoping this checklist will help you save time and energy so you can devote more attention to developing your business plan.
Is There a Magic Bullet for Explosive Online Business Growth? 9 Easy Steps
Increase your focus on content marketing.
For small businesses, there has never been a more important time to invest in content marketing, as 28.5% of users only ever explore the first page of search results.
It’s no longer accurate to say that “content is king”; rather, content is the leader’s stronghold, from which he or she governs and from which he or she speaks.
Having a content strategy in place is crucial for this reason.
When I say “repeatable systems,” I’m referring to things like having a set schedule and plan for how often you or a team member:
Write-ups on your blog
Produces and uploads a video to YouTube.
distributes to the right social media channels for your company
Notifies your contacts via email
Developing an understanding of the channels and mediums where you can build a loyal customer base is essential if you want to expand your online business.
It’s important to remember that not all content marketing platforms are the same. In terms of reach, retention, and impact, blogging remains king.
The content marketing return on investment numbers for blogging are through the roof! Organic traffic is still the best bet if you want to know how to expand your online business with little to no financial outlay on your part. Despite the fact that you will need to invest in the domain name and web hosting for your blog, the expense is minimal and the return on investment is substantial.
Numerous people I coach want to know the best way to use Instagram to expand their online businesses.
Let’s cut to the chase: social media is important, but only after you’ve got your own content house in order on your website. In this way, your supporters will have a clear destination for making a final decision to join you (a place YOU own vs. a place an ever-shifting social media company owns).
Many budding creative entrepreneurs make the same mistake: focusing too much time and effort on one of the many genuinely entertaining social media platforms. That’s the equivalent of the “shiny object syndrome.”
Who, though, wants to spend time and money learning how to make content for the newest social media platform if that content will only be around for a couple of minutes?
Here’s something to keep an eye out for: The content deathtrap is a snare into which many aspiring and plateauing business owners fall. If you want your online company to succeed and expand, you must avoid putting all of your attention on the wrong kinds of content.
Learn to Control Your Thought Process
Getting into the right frame of mind for growth is one of the greatest challenges when learning how to grow your business online.
It’s crucial that you develop and maintain a mindset that supports your goals.
Despite the difficulty, this is absolutely essential if you want to expand your online business. To run the show, to be the boss… The mind needs to be retrained and a dominant attitude developed.
By doing so, you can earn the respect of potential employees, team members, and customers.
The foundation of good decision-making is found in one’s self-perception and the way in which one consistently represents oneself and one’s business. You will have to make a lot of choices as a business owner. Don’t let yourself get trapped in a “worker” mindset, where every choice you make is motivated by fear and you spend hours second-guessing whether or not it was the right one. This way of thinking is draining, and it won’t take long before you burn out.
You can’t afford to waste time on it, as it will have a negative impact on your company.
Many people never get around to doing this, but it’s essential if you want to grow your business and adopt an entrepreneur’s mentality. You need to convince yourself that you can succeed.
For the simple reason that you can.
Having the right mindset and applying the right habits consistently puts you in a position to run your business with efficiency and confidence. If you want your online business to run smoothly thanks to your management, contractors, and automation, you need to adopt this mindset.
Third, Tailor Your Branding to Resonate with Your Consumers
Are you blogging for the sake of blogging? Is the only reason you publishing content that you feel you “should”?
No longer, my close companion! I don’t want you to continue wasting resources on content that isn’t getting through to your target demographic.
It goes against common sense, but getting specific is the key to expanding your online business. In this way, when a potential client discovers you, they will be blown away by the genuineness of the connection they feel.
Since not all consumers will connect with your brand. A lot of people are just not your type. You need to have a firm grasp on your ideal clientele and customer profile. That way, you can tailor your content to their needs, win their trust, and ultimately make a sale to them.
The Fourth Piece of Business Advice: Practice, Practice, Practice!
If you want your online business to succeed, you need to acquire the knowledge that will allow you to build a solid foundation for future expansion.
You can (and really should) get some help, so don’t worry about that. Even so, don’t think you’re above or completely removed from learning the fundamentals.
To what extent do you currently excel at what you do? Awesome! However, you must also acquire cutting-edge, productive business skills such as:
Organizational and monetary tax benefits
Selling to the customer’s needs
Mastering these online business skills will pay huge dividends, so I cover them in great detail in The Content Transformation System’s second phase, titled “Skillset” (sneak peek of a few modules below).
In this stage, we also focus on developing your creative abilities, which is something I stress to aspiring business owners who are having trouble getting started. So, let’s talk about that fifth point…
Cultivate Your Imagination 5.
You should know the fundamentals of search engine optimization (SEO), blog writing, email copy, etc., even if you intend to hire someone else to assist with these duties. Identifying their level of expertise is crucial (while having the fundamental skills to step in and edit or correct something as needed). ✏️
In the content trends for 2022, you’ll find essential skills such as how to write a small business SEO blog that ranks, how to use a simple payroll system, and how to get started on YouTube. Internet business owners who commit to them now will reap massive benefits in the future.